Google Book Settlement Officially on DOJ Radar

•July 8, 2009 • Leave a Comment

Google Book Settlement Officially on DOJ Radar

Google Book Settlement Officially on DOJ Radar

Earlier in June we talked about how the Google book settlement reached with Authors Guild and the Association of American Publishers was drawing the attention of the Department of Justice. The settlement between these two parties was reached in October 2008. There isn’t even final approval on the agreement and the fairness hearing to determine that approval is still months away. Under the settlement, Google’s plan to make available millions of titles copied from various public sources can move forward.

Google would have the right to display the books online and to profit from them by selling access to individual titles and by selling subscriptions to its entire collection to libraries and other institutions. Revenue would be shared among Google, authors and publishers.

The key phrase is the sharing of revenue that until the advent of this service was literally non-existent for many of these titles. Google’s blog post from last October says it pretty plainly

To date, Google has worked with libraries all over the world to make more than 7 million books searchable through Google Book Search, and we’re just getting started. We believe that ultimately we’ll provide access to many times that number, and if approved, this agreement will unlock access to millions of these texts and make the Google search experience even more comprehensive.

With this agreement, in-copyright, out-of-print books will now be available for readers in the U.S. to search, preview and buy online — something that was simply unavailable to date. Most of these books are difficult, if not impossible, to find. They are not sold through bookstores or held on most library shelves, yet they make up the vast majority of books in existence.

Now this settlement, which was reached with the parties who thought Google was getting away with something, is getting the real once over from the Department of Justice according to All Things Digital.

Since we are on the eve of the day that the United States celebrates our independence isn’t it interesting how the government thinks that maybe we have too much of a good thing with all of this “freedom” especially as it relates to business. Remember the good old days when you could get riled up about the Patriot Act because it was trampling our privacy? If the US government keeps up with its ownership of huge businesses and saying that if they don’t approve then it’s no good, they won’t need Patriot Act like bills. They’ll simply own or have a say in everything. They won’t to ask themselves permission to do anything. Apparently the rest of us are too stupid to handle our own affairs.

Ok, I admit it. I don’t think the government should be anywhere near as involved any business (not too obvious, right?) So back to the Internet and Google’s plight. The US ‘gub-ment’s’ official statement from Thursday states

“The United States has reviewed public comments expressing concern that aspects of the settlement agreement may violate the Sherman Act,” wrote William F. Cavanaugh, a deputy assistant attorney general. “At this preliminary stage, the United States has reached no conclusions as to the merit of those concerns or more broadly what impact this settlement may have on competition. However, we have determined that the issues raised by the proposed settlement warrant further inquiry.”

Let’s read between the lines. What is really being said is that they are going to find or make up ways to get their hands dirty on this one. Good thing Google is ramping up its forces in the DC theater because there will be blood. Any meddling government group worth its salt is sure to have something up their sleeve in order to make a public pronouncement of action taken.

Google’s response?

“The Department of Justice and several state attorneys general have contacted us to learn more about the impact of the settlement, and we are happy to answer their questions.

It’s important to note that this agreement is non-exclusive and if approved by the court, stands to expand access to millions of books in the U.S.”

If Google had ‘back-doored’ this agreement or simply ignored the pleas of those who represent the authors rights like the Authors Guild and the Association of American Publishers then their actions would be troubling. What I don’t get is why can’t an agreement be reached that BOTH sides agreed to without the government coming in and determining whether they did a good enough job or not?

I am done with my rant. Thanks for sticking around. Please celebrate the 4th of July with a bit of reverence for the sacrifice made millions for the freedoms we still have.

Google Book Settlement Officially on DOJ Radar

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Google AdWords & Ad Planner Get the Mary Kay Treatment

•July 8, 2009 • Leave a Comment

Google AdWords & Ad Planner Get the Mary Kay Treatment

Google AdWords & Ad Planner Get the Mary Kay Treatment

In addition to some minor changes with the blog search interface, Google has been busy updating both the Google Ad Planner and Adwords interfaces.

The AdWords updates are in response to feedback Google has received since it introduced a new look last month. About the only thing that appears to be truly an “update” is a new search feature for finding your keywords.

Searching for keywordsWe heard many of you are looking for quick ways to search for keywords, ad text, or campaign names within your account. In previous posts, we talked about how you can use filtering to focus on the data that matters to you.While text filters allow you to search and act directly on the data you see, they also take a few clicks to set up for the first time. To help you work more quickly, we’ve added a new shortcut that lets you quickly search by text under the ‘Filter and views’ menu on any tab.

The other changes are really just things that Google should have done in the first place. It now loads faster, has less horizontal scrolling, and is now compatible with Safari 4 and Firefox 3.5.

Moving on to Google Ad Planner. The one-year old ad management system gets a complete overhaul–one that will remind you of the new AdWords interface. I guess that was intentional.

I’m not a user of Google Ad Planner, so I can’t tell you if it’s changed for the better, but it sure does look purty!

Google AdWords & Ad Planner Get the Mary Kay Treatment

Google AdWords & Ad Planner Get the Mary Kay Treatment

Google AdWords & Ad Planner Get the Mary Kay Treatment

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Online Ad Spending Going Up; The Rest Not So Much

•July 8, 2009 • Leave a Comment

Online ad spending is not resilient. That would be the wrong description since it has not really needed to come back from anything yet. Even in this economy that continues to keep many mired in the muck, online spending is going up in ’09 and thru 2011. Sounds like a guarantee, right? Well, of course it’s not, it’s just the latest release of research that you get to play the online version of Ripley’s Believe It or Not.

Actually there is little doubt that the online advertising industry is still growing. The wildcard in any of these prognostications is the amount and for how long. MediaPost reports on research conducted by Publicis’ ZenithOptimedia Group.

The agency estimates that Internet ad spending will expand 10.1% in 2009, an increase of more than 1.5 percentage points over its last forecast in April.

“Its familiar virtues of transparency, accountability and flexibility have proved even more attractive in a recession than ever,” the Publicis shop writes in the new report, released early Monday morning.

The forecast predicts that online ad spending will account for 12.6% of all ad spend this year and increase to over 15% in 2011. Paid search is really pulling its weight with a predicted increase of 20% this year. Doing some simple math though tells us that the rest of the online industry is not nearly as robust since the segment as a whole is looking at a 10% increase this year.

Now the news for the rest of the advertising world

ZenithOptimedia attributed some of the surge in the U.S. search advertising marketplace to the launch of Microsoft’s new Bing search engine, which is creating “welcome competition to Google and should spur further innovation in search.”

The gain’s in the Internet’s share of global ad spending appears to be coming at the expense of every other major medium. ZenithOptimedia predicts spending in all other media will decline this year.

It’s not like there are new dollars coming into marketing during this recessionary period. It looks like it’s just the shifting of existing budgets into more efficient and effective methods like most online options. The ability to measure results is once again the focal point. If marketers are going to spend they better be able to report what happened for the company’s money. If they can’t then we’ll see the average life of a CMO drop below the current 22 month or so tenure.

The predicted effect on the other areas that are losing ground to online spend are:

TV down 7.1%Cinema down 4.8%Outdoor down 7.0%Newspapers down 14.7%Magazines 16.7%

Despite these declines these traditional marketing vehicles still account for about 90% of the overall ad spend. How long will it take for online to reach a 50% share of ad spend? Will that ever happen? Will traditional media go away completely or just look very different? Can it stay the same and still survive? Let’s hear your completely unscientific predictions of the future of advertising. It’ll be some good summer fun.

Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!

Bing Announces Twitter Integration, But Don’t Get Too Excited

•July 6, 2009 • Leave a Comment

Bing Announces Twitter Integration, But Don’t Get Too Excited

All of us that have called for more “real-time” search results or better Twitter integration, should have done a better job of spelling out our needs.

Apparently Bing misread the memo.

In a move that appears to have more bark than bite, Bing has announced the integration of Twitter with its search results. Before you leap for joy, the announcement is a non-starter.

What we get is a few thousand Twitter profiles added to the Bing index. Search for “Andy Beal Twitter” or “@andybeal” and you’ll get a box at the top of your results that looks like this:

Bing Announces Twitter Integration, But Don’t Get Too Excited

What you don’t get is Bing tapping into those tweets for its actual search results. Let’s take the text from the second tweet listed above and “Bing” it:

Bing Announces Twitter Integration, But Don’t Get Too Excited

Meh.

With just a few thousand high profile Twitter users included, and no honest-to-goodness real-time search, I feel kind of robbed. The next time Bing declares it’s “Bringing a Bit of Twitter to Bing,” I hope it bites off a larger chunk!

Bing Announces Twitter Integration, But Don’t Get Too Excited

Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!

Facebook Rolling Out New Privacy Settings

•July 6, 2009 • Leave a Comment

Facebook Rolling Out New Privacy Settings

Last week, we saw that Facebook was taking status updates public for selected test users (a la Twitter). Those selected users were ones that had already set their profiles to a high level of sharing—everyone could see their profiles already.

Now Facebook will make it so that all users will have a very granular control over exactly what gets shared with whom.

Facebook Rolling Out New Privacy Settings

These settings can be applied on a message-by-message basis, but there will also be changes to the full privacy settings for every member. As paidContent points out this will eliminate the need to view at least six pages of privacy settings.

And now Facebook announces that they’ll be rolling out this change to the full site very shortly:

Facebook Rolling Out New Privacy Settings

To make it easy for users to set their profiles’ level of “openness,” Facebook will be using a transition tool. Here’s the first step:

Facebook Rolling Out New Privacy Settings

While some argue that Facebook is forcing us to be more public, these settings are too complex and the publisher settings should list “custom” first, overall, I think simplifying privacy settings and making them easier to set will help. The transition tool will force users who normally don’t change the default privacy settings to think about how much they want to share, at least once.

The full presentation (via David Berkowitz):

Facebook Rolling Out New Privacy Settings

Facebook Privacy Enhancements View more presentations from guest5f7bf4.

What do you think? Is this a step forward or backward for privacy on (and off) Facebook?

Facebook Rolling Out New Privacy Settings

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Happy 4th of July!

•July 6, 2009 • Leave a Comment

It’s a Saturday, so I know you’re not going to work hard today anyway.

For those in the US, I hope you enjoy your hot dogs and fireworks!

Happy 4th of July!

Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!

FeedBurner Adds Custom Email Subject Lines

•July 5, 2009 • Leave a Comment

FeedBurner Adds Custom Email Subject Lines

FeedBurner Adds Custom Email Subject Lines

FeedBurner, an RSS management utility that was purchased by Google a few years ago, has long offered an RSS-to-email service. One of its major drawbacks, however, was that as an RSS publisher you could only set one subject line. So every email from your feed (generated and sent daily) had the same subject line.

The lowly likes of us regular bloggers complaining in the support forums didn’t have much of an effect. The only solution offered until now was logging in every day and manually changing the subject line to match your post—not fun.

But after Darren Rowse’s open letter to FeedBurner two weeks ago on ProBlogger, things are finally changing. Today, the Google AdSense for Feeds blogs announces that “Happiness is more subject in your subject line.” And it’s true!

Now the interface under Publicize > Email Subscriptions > Email Branding offers this “hot tip”:

FeedBurner Adds Custom Email Subject Lines

Note the checkbox at the bottom: if you regularly have more than one post a day, the checkbox opens another menu with even more customization:

FeedBurner Adds Custom Email Subject Lines

This subject line is only used if you have more than one item in your feed that day; otherwise, it reverts to the primary custom subject line.

What do you think? How fast will you be logging in to customize your subject line?

via

FeedBurner Adds Custom Email Subject Lines

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Meebo Guarantees Engagement with New Popups

•July 5, 2009 • Leave a Comment

Meebo Guarantees Engagement with New Popups

Meebo Guarantees Engagement with New Popups

If you found an ad format that could be up to 900 x 400, feature rich media and guarantee audience engagement for at least 30 seconds—with testing showing average engagement of over a minute—you’d think it was too good to be true, right?

But that’s the newest ad format and promises from Meebo. In addition to on-site chat and free-standing IM (integrated with popular clients), the instant messaging company powers MySpace IM and Facebook Chat and some forty other good-sized networking sites. Their new ad format already has up to 85 interested websites signed up.

Reuters reports that new ad format shows up first as an icon on the chat toolbar on a partner’s page. Interested users can click on the tab to open the full ad as an overlay (although in the image below, it says “rollover,” not “click”).

Meebo Guarantees Engagement with New Popups

Meebo’s COO, Martin Green, says that because only interested users view the full ad, the engagement is far higher than with traditional ads:

We have done this in testing and in the last couple of months we get on average over a minute of time spent, which is a massive amount of time with advertisers’ content. Part of the reason is you only get people who are interested in checking it out.

As shown in the example above, Toyota has already signed on for the new ad format, as has AT&T.

And as for that guarantee? If you don’t get your audience’s engagement for at least 30 seconds, “Green says the company will make up the time by running a proportional amount of ads to cover the discrepancy.”

What do you think? Has Meebo found a key to advertising by only appealing to interested parties? Or will the appeal still be so limited that it’s simply not worth advertisers’ time?

Meebo Guarantees Engagement with New Popups

Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!

Google to News: Let Us Bleed Your Videos Dry, Too

•July 5, 2009 • Leave a Comment

Google to News: Let Us Bleed Your Videos Dry, Too

Google to News: Let Us Bleed Your Videos Dry, Too

You know how they say “Timing is everything”? Well, apparently so does Google. Less than a week after the head of Dow Jones whines about Google sucking newspapers’ lifeblood like a vampire (no, seriously, he said that), Google helpfully instructs news publishers on how to share their videos with the search giant.

Thankfully, unlike many newspapers, most news video publishers seem to be a little more “with it.” Google is asking them to become YouTube Partners. In exchange for their original, professional content, Google says its partners gain (emphasis added):

Featured Premium Placement. YouTube news partners receive featured placement on the YouTube news page, youtube.com/news, where we feature news videos from partners related to the top news stories on Google News. In addition, if you allow your videos to be embedded, they’ll be eligible to appear on Google News, which means additional exposure to all Google News users.Cut Costs, Generate Revenue. YouTube offers free hosting for all of your video content and allows you to embed your videos anywhere on the web for free. And as an official YouTube partner, you’re eligible to participate in an advertising revenue share program.Viewership Analysis. Learn more about the people viewing and interacting with your videos. Use YouTube’s Insight tool to easily discover troves of useful demographic information and understand what parts of your videos people liked or didn’t like. Geographic information provided can help you focus your marketing efforts.Wider Audience. YouTube and Google News have millions of visitors every day searching for the latest news and information. Raise awareness around your brand and reach new audiences by making your video content available on YouTube and Google News. As a YouTube partner, you can maintain your brand’s look-and-feel with your own customized YouTube channel, and you can also drive traffic back to your own website.Community. At its core, YouTube is a rich social environment that includes thousands of micro-communities. Build one around your content by encouraging people to interact through comments and video responses. Take advantage of YouTube as a social platform.

Somehow, although I do think most video news sites are more “with it,” I don’t know that they’re quite ready to give over that much control to Google. The benefits are pretty persuasive, but they might not be worth the loss of control.

Google to News: Let Us Bleed Your Videos Dry, Too

However, I’m sure that at least a few video publishers will complain about Google stealing their content, visitors and ad dollars (even though this is completely opt-in. But hey, so is participating in Google News or its index, so hey, why start applying logic now?). To those . . . “forward thinkers,” I reiterate Andy’s advice on dealing with the undead (ie Google):

Without Google sending millions of daily visitors to newspaper web sites–for FREE–the newspaper industry would have being snuggling up to the Dodo a long time ago. . . .

People want to read news online. They don’t want to pay for it. They use Google. Google sends you the bulk of your daily web site visitors. Either figure out how to monetize those visitors–like the rest of the world–or block Google via your robots.txt file and shut up!

What do you think? Do the benefits of partnering with YouTube outweigh the costs? Or should news sites get while the gettin’s good?

Google to News: Let Us Bleed Your Videos Dry, Too

Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!

One in Three Searchers May Prefer Bing Over Google

•June 28, 2009 • Leave a Comment

One in Three Searchers May Prefer Bing Over Google

A study of twelve people is not statistically relevant, but it does make for interesting headlines!

According to the Catalyst Group, 1 in 3 Google users preferred the search experience of Bing over the search leader. OK, so that was actually 4 of the 12 total people that Catalyst studied in a report obtained by TechCrunch, but hey, Bing will take all the good news it can get, right?

What is amazing is that when the test subjects were asked to rate Bing on specific criteria (visual design, organization of features, filtering options, and relevance of results), Bing handily beat Google in everything but result relevance. Arguably, that is the most important criteria, but most of the study participants thought that both search engines tied on result relevance. So even though Bing ranked better on design, and tied on relevance, that was not enough for most of them to switch.

Here’s a breakdown of the strengths of each search engine:

One in Three Searchers May Prefer Bing Over Google

You can grab the full study here.

One in Three Searchers May Prefer Bing Over Google

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