Gmail iOS App Back, Fingers Crossed All Around Mountain View

•November 17, 2011 • Leave a Comment

Gmail iOS App Back, Fingers Crossed All Around Mountain View

Two weeks ago Google put out their long awaited Gmail app for the iOS. Well, let’s just say it didn’t go well. Google’s Gmail blog gives a rather clinical assessment of the mess that was the Gmail iOS app v.1

Two weeks ago, we introduced our Gmail app for iOS. Unfortunately it contained a bug which broke notifications and displayed an error message, so we removed it from the App Store. We’ve fixed the bug and notifications are now working, and the app is back in the App Store.

In Continue reading ‘Gmail iOS App Back, Fingers Crossed All Around Mountain View’

Google’s Verbatim Search For A True Exact Match

•November 16, 2011 • Leave a Comment

Google’s Verbatim Search For A True Exact Match

Google continues to refine its search function. This time it feels like they are almost going back in time by allowing users to get search results based on what they actually type: verbatim.

When you go click on more search tools at Google.com you can choose “verbatim search” and the following typical algorithm assists are NOT used according to the Inside Search blog.

making automatic spelling corrections personalizing your search by using information such as sites you’ve Continue reading ‘Google’s Verbatim Search For A True Exact Match’

Political 404 Pages: From Informative to Irreverent to Boring

•November 15, 2011 • Leave a Comment

OK, let’s set the ground rules here. This is a post about the online space but it has to do with politics. I saw a post on Facebook from the Wall Street Journal about political candidates 404 pages. It’s an interesting thing to consider as political races are now very dependent on strong online strategy and execution. Based on a survey of this particular website element, it’s apparent that the Republicans must fully realize just how bad they got their online butts handed to them in the last Continue reading ‘Political 404 Pages: From Informative to Irreverent to Boring’

John Deere Uses Social Media to Feed the Hungry

•November 14, 2011 • Leave a Comment

John Deere Uses Social Media to Feed the Hungry

Here at Marketing Pilgrim we like to give our readers some exposure to unconventional uses of social media. Let’s face it, there are so many things that can be done with social media but we often get caught up in what is considered normal. Here’s a look a something different.

John Deere is one of the most iconic American brands there is. The green and yellow logo is known by most whether you grew up in the country or the city. It’s just one of those brands that gets noticed Continue reading ‘John Deere Uses Social Media to Feed the Hungry’

Internet Marketing Jobs for Friday 11-11-11

•November 13, 2011 • Leave a Comment

Internet Marketing Jobs for Friday 11-11-11

You’re winding down another work week. Maybe your job isn’t what was promised or what you might have hoped it would be.

Maybe you’re getting demoted which we can now refer to as Ba-ZYNGA-d. Maybe you just need a change. Well, don’t delay. Check out the Marketing Pilgrim Internet Marketing Job Board. Who knows?

Don’t fret employers. For just $27 per listing per month you can reach a strong gathering of Internet and social media marketing talent that is our readers.

Here Continue reading ‘Internet Marketing Jobs for Friday 11-11-11′

FTC Stands Behind Self-Regulation of Online Ad Industry

•November 12, 2011 • Leave a Comment

FTC Stands Behind Self-Regulation of Online Ad Industry

FTC Chairman Jon Leibowitz spoke up for self-regulation of targeted advertising during a presentation at ad:tech New York on Tuesday.

He stated that consumers must be given a choice as to how much of their personal data is tracked, but it’s up to the ad industry, not the government, to make it so.

“We at the FTC have no interest in shutting down the Internet party,” he said. “Our only concern is that, if guests understand there could be a cover charge to the party [in Continue reading ‘FTC Stands Behind Self-Regulation of Online Ad Industry’

Rush To Claim Google+ Page Expertise Is Silly

•November 12, 2011 • Leave a Comment

Rush To Claim Google+ Page Expertise Is Silly

This whole Google+ brand page “event” puts firmly on display something that plagues the Internet space. It is the rush to claim expertise, claiming to have everything all figured out and, of course, the whining.

While it’s no surprise it didn’t take the Google+ resident know-it-all Robert Scoble long to jump into the fray, he did so with mixed results.

OK, you all know I’m Google+’s biggest fan, right? For the past five months I’ve poured almost all my time into my Google+ Continue reading ‘Rush To Claim Google+ Page Expertise Is Silly’

Microsoft, Aol and Yahoo Team Up to Push Ad Leftovers

•November 11, 2011 • Leave a Comment

Microsoft, Aol and Yahoo Team Up to Push Ad Leftovers

Remember being a kid and hearing the words “We’re having leftovers for dinner tonight.”? There was that sinking feeling that comes with the “Ok, I am not getting the best of the best here” realization.

Now take that mindset over to advertising. When a sales rep is trying to sell their leftovers it implies that what he or she is pushing has been passed over by those who are picky about their ad placements. As a result, there are inventory gaps that occur and you get to choose Continue reading ‘Microsoft, Aol and Yahoo Team Up to Push Ad Leftovers’

Brand Interaction on Twitter is Up By One Third

•November 10, 2011 • Leave a Comment

Brand Interaction on Twitter is Up By One Third

Twitter is slowly rising in the ranks as a means of communication between consumers and the brands they love. According to a study from Constant Contact and Chadwick Martin Bailey, one-third of brand followers said they were interacting more with brands than ever before.

The most surprising fact to come out of this study is that 75% of consumers have never “un-followed” a brand on Twitter. That’s either a testament to relevancy of the brands that use the social service or a Continue reading ‘Brand Interaction on Twitter is Up By One Third’

Internet Summit on Nov. 15-16 Delivers Big Names For a Small Price

•November 9, 2011 • Leave a Comment

Internet Summit on Nov. 15-16 Delivers Big Names For a Small Price

With nearly 2,000 attendees and a reputation that is growing each year, the Internet Summit in Raleigh, NC on November 15-16 promises to the best summit yet.

Where else can you get the following for two days of speakers and sessions for just $295 if you register before November 14th?

Keynote Speaker, November 16 – Gary Vaynerchuk Co-founder VaynerMedia, Dailygrape.com

Speakers from the following companies will be part of the over 80 sessions and panel discussions Continue reading ‘Internet Summit on Nov. 15-16 Delivers Big Names For a Small Price’

 
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