Bing Announces Twitter Integration, But Don’t Get Too Excited
All of us that have called for more “real-time” search results or better Twitter integration, should have done a better job of spelling out our needs.
Apparently Bing misread the memo.
In a move that appears to have more bark than bite, Bing has announced the integration of Twitter with its search results. Before you leap for joy, the announcement is a non-starter.
What we get is a few thousand Twitter profiles added to the Bing index. Search for “Andy Beal Twitter” or “@andybeal” and you’ll get a box at the top of your results that looks like this:
What you don’t get is Bing tapping into those tweets for its actual search results. Let’s take the text from the second tweet listed above and “Bing” it:
Meh.
With just a few thousand high profile Twitter users included, and no honest-to-goodness real-time search, I feel kind of robbed. The next time Bing declares it’s “Bringing a Bit of Twitter to Bing,” I hope it bites off a larger chunk!
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