Bing Announces Twitter Integration, But Don’t Get Too Excited

Bing Announces Twitter Integration, But Don’t Get Too Excited

All of us that have called for more “real-time” search results or better Twitter integration, should have done a better job of spelling out our needs.

Apparently Bing misread the memo.

In a move that appears to have more bark than bite, Bing has announced the integration of Twitter with its search results. Before you leap for joy, the announcement is a non-starter.

What we get is a few thousand Twitter profiles added to the Bing index. Search for “Andy Beal Twitter” or “@andybeal” and you’ll get a box at the top of your results that looks like this:

Bing Announces Twitter Integration, But Don’t Get Too Excited

What you don’t get is Bing tapping into those tweets for its actual search results. Let’s take the text from the second tweet listed above and “Bing” it:

Bing Announces Twitter Integration, But Don’t Get Too Excited

Meh.

With just a few thousand high profile Twitter users included, and no honest-to-goodness real-time search, I feel kind of robbed. The next time Bing declares it’s “Bringing a Bit of Twitter to Bing,” I hope it bites off a larger chunk!

Bing Announces Twitter Integration, But Don’t Get Too Excited

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~ by ecommercesnews on July 6, 2009.